How do I see which lead sources turn into customers?

You will know which channels bring leads that become contacts.

Before you start

You need the commerce funnel permission.

Steps

1. Open Commerce → Funnel.
2. Scroll to the source table.
3. Compare Leads, Converted and Rate per source.

What you will see

The table covers the last 90 days and the top 10 sources. A lead counts as converted when its email matches a live contact. Leads with no source appear as "unknown".

If something goes wrong

• Leads without an email can never count as converted.
• The funnel stages above are all-time totals, so they will not match this table.
• The page has no date controls; the 90-day window is fixed.