How do I read a campaign's results?

You will know how a campaign did.

Before you start

The campaign must have been sent; open its row.

Steps

1. In Campaigns, open the sent campaign with View campaign.
2. Read Sent, Opens and Clicks, and the Delivery line (Delivered, Pending, Failed).

What you will see

Pills on the list show Sent, Opened and Clicked.

If something goes wrong

• Sent is the number queued, not delivered; the Delivery line shows the real outcome.
• Opens and clicks count every hit, repeats included.
• Opens undercount where images are blocked, and are off when tracking is switched off.
• Status can say Sent even if some messages failed.