Store

The store at a glance: the dashboard cards, how an order is paid and settled, where each part of the store is managed, and who can open it.

The Store covers the catalogue (Products, Categories, Attributes), selling (Orders, Coupons, Tax & Shipping, Reviews), recurring sales (Subscriptions, Memberships) and Store Settings. Customers and Payment Methods are not here any more: customers live under CRM, and gateways under Site Settings → Payments.

The dashboard

Open Store → Dashboard. You can add, remove and reorder the KPI cards; the default four are Active products, Total orders, Pending orders and Total revenue.

Orders (30d) and Revenue (30d) compare with the previous 30 days. Orders exclude checkouts that ended cancelled or failed without being paid.
Pending orders are unpaid orders awaiting payment, with a count of bank transfers to confirm. Orders to ship counts settled, unshipped orders that are not digital-only.
Active products are published and not in Trash, with how many are out of stock. Total orders and Total revenue cover the store's whole life.
Revenue is counted from settled orders by payment date, after refunds (a partial refund reduces it).

Below the cards: a Platform sales card (HQ sales, read-only), an order-status chart, recently added products, recent orders, and Low stock: up to six products or variations that manage stock and are at or under their threshold (2 when unset). Amounts follow the site's display unit, Toman on IRR sites by default.

What "settled" means

An order is settled once its payment is recorded: Paid, Shipped and Completed always, and Processing or On Hold when a payment date is set. Settling reduces stock, issues downloads and memberships, creates the paid invoice, and books the sale in accounting.

How customers pay

Online gateway (Stripe, ZarinPal or Saman depending on your site): the order starts Pending, then Processing at the gateway, then Paid when the gateway confirms.
Bank transfer (set up in Site Settings → Payments): the order stays Pending, with no stock taken and no access given, until you press Confirm Payment.
Free orders settle immediately.
With no gateway enabled, a priced order fails with "Checkout is not available — no payment gateway is configured."
An unpaid gateway order is cancelled automatically after about an hour; bank-transfer orders are never auto-cancelled.

Amounts on Toman sites

On a site whose currency is Rial and whose display unit is Toman, amount fields take Toman and store Rial (×10). The label of the field says which unit it accepts.

Who can open it

The Store pages are open to administrators. Pages check broad keys (ecommerce.read, ecommerce.write, ecommerce.orders) that only ecommerce.* holders have, so a role with only the fine-grained keys cannot reach them. Most changes also need a plan that includes the store features.

ProductsProduct types, pricing and sales, stock and the Inventory hand-off, variations, downloads, linked products, and the rules for duplicate, trash and export.WooCommerce import and exportBring a WooCommerce store's products over from its CSV export, or send this store's catalogue to WooCommerce, and what survives each way.CategoriesThe category tree, the system Uncategorized category, what deleting does, and tags.BrandsOne brand per product, the brand page and filter, what deleting does, and converting categories or an attribute into brands.AttributesThe shared library of attributes and values, the four types, conditions between attributes, and the delete guards.OrdersNine statuses with no forced order, what each change does (settling, stock, shipping, cancelling), confirming bank transfers, refunds, documents and the automatic cancel of unpaid orders.ReviewsWho can review, what is rejected or filed as spam, how to approve, reply and delete, and what verified purchase means.CouponsPercentage, fixed cart and fixed per-product codes, how the limits and dates work, and the fact that an invalid coupon stops the order.SubscriptionsHow store subscriptions are created and billed, which gateways really recur, what cancelling does (immediately), and the gaps staff should know.MembershipsHow grants arise, granting by hand, extending and revoking, how expiry really works, and what the customer sees.Tax & ShippingHow tax rates are chosen and added, how a shipping zone and method are chosen, and what happens when a destination matches nothing.Store SettingsCatalog mode, product presentation and feeds, the storefront grid and filters, the order number format, SMS, and where payment gateways and bank transfer are set.

How do I…

How do I add a product?Create a product, fill in its details in the editor, and publish it.How do I put a product on sale?Set a sale price, optionally for a date window, below the regular price.How do I sell a product with sizes or colours?Make a variable product, attach attributes, and generate its variations with their own prices and stock.How do I sell a digital download?Attach files to a downloadable product; buyers get time-limited links once the order is paid.How do I manage stock, or hand it to Inventory?Track a quantity on the product itself, or delegate stock to the Inventory plugin.How do I create a coupon?Make a discount code with a type, amount, minimum, usage limit and dates.How do I confirm a bank-transfer order?Check the customer's receipt or tracking code, then press Confirm Payment to settle the order.How do I mark an order shipped?Move a paid order to Shipped, which commits Inventory stock and texts the customer if SMS is on.How do I cancel or refund an order?Cancel an unpaid order, or record a refund on a paid one, and know what happens to stock and the sale.How do I set up shipping zones and rates?Create a zone, add methods with costs, and keep a catch-all so every destination is covered.How do I set up tax?Create a default tax class and a rate for it, so orders are taxed.How do I moderate and reply to reviews?Approve or reject pending reviews and publish a store reply.How do I move my products from WooCommerce?Export the products from WordPress and import them here with their categories, brands, variations and photos.How do I translate products, categories and brands?Use the Languages tab to give each item its name, description and search texts in the site's other languages.How do I translate the store's own texts?Translate the catalog-mode button label and the showcase credit line in each language.