Who the site says it is: its name and tagline, its colours, its logo and favicon, and the business details printed on documents.
What is on the page
- Site title (required, up to 160 characters) and tagline (up to 280).
- Brand colours. Only two: the brand (accent) colour, default #4361EE, and a secondary colour, default #7c3aed. A light/dark switch lets you set each for both modes, and each has a reset link.
- Site colours. Named colours you can reuse across the site, up to 10. A colour's name is up to 40 characters. Its internal id is fixed when you create it and does not change if you rename it, so renaming is safe.
- Logo and favicon, each chosen from the media library, with Remove.
- Seller identity: legal or business name (200), tax or registration number (100), phone (60), email (200) and address (500). It is printed on invoices, estimates and order documents.
Everything is saved by the single Save Branding button.
Logo and favicon rules
Each must be an existing image in the media library. The favicon should have a square version; one that cannot be made square is refused.
A colour that is not valid is dropped, not rejected
A named colour left without a value, and a colour value that is not valid, are removed when you save instead of showing an error. If a colour you added is missing after saving, add it again with a proper value.
Who can save
Loading and saving branding needs permission to read and edit content (the page builder), and saving also needs the content plan feature. Without the plan feature the whole form is disabled and a lock banner appears. The Save button can look available to someone without the permission; the server then refuses the save.
Branding is one place; the theme is another
The theme gallery's "Reset brand colours" option and the Theme tab's own reset do different things: see Theme.